Why 90% of B2B Buyers Will Turn to a Competitor Due to E-Commerce

A recent study by Avionos shows that buyers not only have different needs lately, but also expect a higher quality digital experience.

The study found that 90% of B2B buyers will turn to a competitor if a supplier’s digital channel doesn’t meet their needs. Distributors and wholesalers, too, now must join the wave of digital change if they want to keep up.

Modernizing Distribution E-Comm

We know exactly how you can not only improve the digital experience behind-the-scenes for your sales team, but also for your customers; by making your e-commerce platform smoother and more intuitive on both ends.

With SupplyMover, it’s easier to place orders as a customer, and easier for your sales team. SupplyMover is actually the only CRM and sales enablement platform made for distributors that also includes e-commerce!

Here’s how we make it simple:

  • Fully integrated e-commerce: Our users credit SupplyMover’s e-commerce system with adding lines to orders regularly, with easy-to-use search functionality, product suggestions, and dual order entry, where reps can even assist while customers are filling up their cart.
  • Sales enablement tools and CRM: Sales teams can compare competitive prices, get product suggestions, and easily access in-depth client profiles (including order history, notes, and more). SupplyMover makes it easy, automatically providing relevant product and customer data based on what’s most important to them.

We’re excited to help you find ways to improve your e-commerce from the back end to the front, so please reach out to chat!

Watch for an overview of SupplyMover’s distribution-specific e-commerce:

If you’d like to learn more about SupplyMover, feel free to schedule a demo below!  

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