How to Get the Most Out of a B2B E-commerce System
Let’s face it—B2B and B2C e-commerce just aren’t same.
With B2B, you’re dealing with well-informed buyers. Buyers are purchasing for resale. There are controlled substances involved, and that means regulation and reporting. For all kinds of reasons, a Shopify just won’t work—you need a B2B solution built for business.
Here are some traits to make sure to look for in a B2B e-commerce solution.
White Labeled Portal
A white-labeled e-commerce portal will show your brand name no matter who created or collaborated on the portal itself. Your buyers trust you and your brand, and they want to know exactly who they’re purchasing from. A white-labeled e-commerce solutions can put all of those worries to rest so you can deliver a seamless e-commerce experience.
Dual Order Entry
This feature is more rare. A system with dual order entry capabilities means that customers aren’t all on their own when it comes to placing orders. These are complicated, important orders, and getting the details right is really important. With dual order entry, sales reps can facilitate orders on the spot, going into an existing order to make adjustments or creating and executing an order directly from the CRM. This kind of functionality is crucial when it comes to making every sale count.
Upselling and Cross-Selling
A modern e-commerce solution should also give you multiple ways to help buyers shop more effectively. AI-powered upselling options, frequently purchased together cross-selling opportunities, previously purchased item histories all combine together to create a system where every sale matters and every sale is as comprehensive and useful to your customers as it can be.
With the ability to see into a customer’s cart comes the ability to question and potentially restart abandoned carts. Now, an abandoned cart instance can become a conversation with a customer. Did they not find what they were looking for? Did they get run out of time? How can you help? All of those questions and more can be asked because you have transparency into the full e-commerce shopping experience.
SupplyMover offers all of this functionality and more. With a user-friendly, mobile-ready white-labeled e-commerce portal with dual order entry, comprehensive order histories, and multiple upselling and cross-selling opportunities powered by SupplyMover’s powerful AI toolset, you’ll have a powerful storefront to share with your customers.